Simply stated: the Client’s goal was to increase marketing ROI on upgrade campaigns. The Client was targeting their entire account base of customers who fell within 12 months of an upgrade period. The model Infogix developed indicated that only 60% of the customers presented with the upgrade offer actually had a propensity and financial ability to accept the offer. By reducing their campaign target to those 60%, the Client realized an 89% offer conversion rate. This increased their marketing spend ROI by over 40%.