Crisis Hits Digital Transformation Efforts but Not for Long

Emily WashingtonJune 3, 2020

White Paper: 5 Steps to Prepare for Digital Transformation

A recent survey found that 70% of companies were already planning, launching or pursuing their digital transformation strategy when the novel coronavirus pandemic brought business to a halt. With workers now telecommuting, integrating technology into every aspect of the business is critical. Digital transformation brings the hope to maximize business infrastructure, migrate to the cloud and meet changing market requirements.  But now steps have to be taken, more urgently than ever before, to initiate the most important aspects of moving through the digital divide.

Whether you are just getting started or already transitioning to digital, recognizing operational efficiencies, reducing time-to-market and building a foundation of trusted data and better analytical insights are the first steps to digital transformation in support of a remote workforce.

Maintaining Digital Transformation Initiatives During a Crisis

No one could have predicted and executed a digital strategy in support of an almost 100% remote workforce. Thus, businesses that have already started to shift toward digital technologies to enable remote communication, empower self-service data analysis and streamline business operations have already set themselves up for success. For businesses caught up in day-to-day operational needs, COVID-19 expedited the need for digital transformation. This very moment is the time to adopt the tools and technologies needed to execute digital business initiatives, any lag will create a competitive disadvantage.

Utilizing digital technologies to leverage enterprise-data, enhance business processes and build new customer experiences is key to remaining viable in the digital age. However, analyzing data requires some data science expertise, which business users don’t typically possess, making digital transformation essential for internal workers. In fact, many would argue the first step in digital transformation is to break down the internal silos that exist at most companies. This streamlined effect results in a better holistic experience for the customer. This is especially critical with today’s remote workforce.

If your business doesn’t have the necessary digital technologies, it will be difficult to communicate with IT to solve data problems. And it will be difficult to enhance internal operations to achieve profit forecasts. Without IT resources at the ready for remote workers, business users will struggle to connect data to analytics and deliver business insight.

Advancing Digital Transformation 

Successful digital transformation is dependent upon data quality powered data governance. In the past, a one-off data governance project helped businesses control certain information. Data governance allowed companies to restrict access to data sets, limit which values users could enter into a field and establish default settings and derivations. But the move to digital generates a remarkable amount of data from social media, applications, microservices and popular websites. Data governance is no longer about control, but instead, it’s about data context and knowledge. 

By establishing a centralized, enterprise-wide, sustainable governance model for capturing, analyzing and executing data initiatives, businesses can think holistically to ensure users can understand the context of their data for better overall results for the business. When organizations prioritize data quality within data governance, they also build trust among both business and technical users to utilize their data from remote work environments.

Integrated data governance and data quality empowers businesses to build comprehensive data catalog tools, enabling self-service data extraction, transformation, analysis and ultimately, internal digitalization. With a data catalog, businesses make an unprecedented amount of data available to all data users working at home or in an office. Additionally, organizations should look for solutions that not only catalog data, but also knowledge. Data knowledge needs to be preserved because that’s what is used to derive value of data and clarify how it’s used. That knowledge helps users see how data relates– its impact and lineage while recognizing different data owners, stewards, users and subject matter experts. The catalog also includes socialization features so data users can quickly communicate when they have questions about data.

With data quality powered data governance, you can leverage a business outcome-based approach in concert with governance processes to streamline digital transformation. In the end, this integrated approach will position you to use the digital revolution for a competitive advantage.

With the right actions, businesses today can maintain the continuity of their digital transformation, keep employees aligned with their business strategy and enable the organization to emerge stronger as we enter recovery and prepare for a changed market.

Are you looking for more information about digital transformation? Check out this white paper, above or below, for more detailed information.

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White Paper: 5 Steps to Prepare for Digital Transformation