Excited to have been featured in Technical.ly! The outlet wrote a nice story about Infogix’s acquisition of DATUM. Below is a snippet, but to read the entire story, please view the article here.
“It really comes down to how you’re ascribing trust to the source of information that you’re using,” said DATUM CEO Will Crump.
The company was bootstrapped over nearly a decade, and built up a roster of clients that included big brands such as General Mills, Johnson and Johnson, Mars and Serta. The company has continued to grow as data has become a more important part of operations as companies put a “greater emphasis on identifying the data that was meaningful and how it could be leveraged more effectively.”