Annapolis-based Datum acquired by Infogix

Michelle GenserNovember 13, 2018

Excited to have been featured in! The outlet wrote a nice story about Infogix’s acquisition of DATUM. Below is a snippet, but to read the entire story, please view the article here.

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“It really comes down to how you’re ascribing trust to the source of information that you’re using,” said DATUM CEO Will Crump.

The company was bootstrapped over nearly a decade, and built up a roster of clients that included big brands such as General Mills, Johnson and Johnson, Mars and Serta. The company has continued to grow as data has become a more important part of operations as companies put a “greater emphasis on identifying the data that was meaningful and how it could be leveraged more effectively.”