Analytics an uneasy balance between data collection and privacy

In the age of GDPR and privacy regulations, special attention must be paid to user privacy. Data management tools that employ AI as part of analytics can help achieve that balance.

Michelle GenserApril 3, 2019

Infogix’s Emily Washington and our partner Ruffalo Noel Levitz were recently included in the below article around GDPR and data privacy. We hope you continue to read on.

Advanced analytics, BI and AI are booming and can potentially offer great business benefits, but these technologies are extremely data hungry. Meanwhile, GDPR and other privacy regulations are forcing companies to re-evaluate how much data they collect and what they do with it.

One of those companies is Ruffalo Noel Levitz LLC, an Iowa-based enrollment and fundraising firm that works with around 1,900 campuses and nonprofits. The company touches 240 million prospective students and donors each year.

The company recently decided to invest in a formal data governance program to help ease the tension between data collection and privacy concerns.

“Compliance with data protection and privacy regulations is just one reason in a long list of reasons why,” said Alison Burchett, Ruffalo Noel Levitz’s associate vice president of product management and data governance.

In particular, the company was looking for a way to track data as it moves through all of a company’s systems.

“We handle data across the student lifecycle, from college recruitment all the way through alumni giving,” she said. “Which means we are tracking a single person through multiple data systems over the course of many years.”

To read the rest of the article, click here.